Logos. Companies spend billions of dollars developing and then marketing them. It's all about positioning themselves and their products in a highly competitive marketplace. Among the more familiar corporate logos would be the Nike "swoosh," popular soft drink logos (Coca Cola and Pepsi), shipping logos (UPS and FedEx) and eatery-beverage place logos (Dunkin' Donuts, Starbucks, Subway and KFC). But of all the company logos littering the landscape of America's market place (and the world's for that matter!) the one that I believe is recognized by more people are the Golden Arches of MacDonald's. One glimpse of these and the average person knows that a MacDonald's is just around the corner!
Just as companies, stores, shipping companies and restaurants have logos that represent them, our faith also has a universal symbol that represents it. Unlike the corporate logos mentioned above, the symbol of the Christian faith is not man-made. Rather, it is a part of God's plan and making. I am talking of course about the cross. Please take a moment to read the following quote from R.C. Sproul's new book, The Truth of the Cross:
"One of the most important subdivisions of theology is Christology, which is the study of the person and work of Christ. Within that field of study, when we want to get at the aspect that is most crucial, the aspect that we may call the 'crux' of the matter of Jesus' person and work, we go immediately to the cross. The words crucial and crux both have their root in the Latin word for 'cross,' crux, and they have come into the English language with their current meaning because the concept of the cross is at the very center and core of biblical Christianity. In a very real sense, the cross crystallizes the essence of the ministry of Jesus" (see 1 Corinthians 2:1-1 to see the Apostle's Paul "take" on the cross).
Have you thanked God for the cross today? Are you ready to tell someone else about the cross?
Thanks for stopping by . . .
pj
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